Uplift Westwood CDC
WHAT WE DID
Uplift Westwood CDC’s mission is to empower, enable and support community members in their efforts to revitalize the Westwood community. UWCDC serves as a vehicle through which residents and businesses can work together to solve problems and improve all aspects of the quality of life of its residents, business owners, and visitors.
UWCDC hired us to create a professional brand identity and website as they prepared to launch their new CDC and begin to serve the residents of Westwood,
Industry: Public Service
Location: Memphis, TN
Deliverables: Brand Identity, Website, Messaging, Photography, Marketing Collateral
Awards & Recognition: 2020 Gold Marcom Award for Logo Design
LOGO DESIGN
We designed a mark that would relay a positive message both through the icon and the color palette. Using a hidden arrow within the "U", we signal an instant message of goodwill and the CDC’s mission to the public.
WEBSITE DESIGN
We provided professional collateral for the organization to use for launch. This included a custom website, stationary and photography of the neighborhood.
