Think Threads
WHAT WE DID
T-shirts are fun, so a company that prints them needs to showcase that to their customers.
Think Threads’ previous website was doing the opposite of that, so we designed a custom-built website, shot new photography & videography, and a created lively brand identity to effectively communicate professionalism with passion.
Industry: Small Business
Location: Memphis, TN
Deliverables: Brand Identity, Website, Illustration, Videography, Photography, Messaging, Social Media Strategy, Packaging, Marketing Collateral
Awards & Recognition: 2020 Honorable Mention Marcom Award for Brand Refresh
COLOR PALETTE
Think Threads needed a new color palette to really be a vibrant and fun brand. We identified three colors that could work together harmoniously. The brand system consists of a family of logos that are used across various media.
ICONOGRAPHY & WEB ELEMENTS
We designed a set of icons that clearly and simply communicate Think Threads’ process while they were browsing. This also included a unique take on staff photos using the brand mark.
PHOTOGRAPHY
Think Threads didn’t have much content or a web presence. So we grabbed some of their screen-printed work and provided new, authentically Memphis photography to showcase their products. See the gallery below.
VIDEOGRAPHY
To bring more authenticity to the new brand, we created video content for them to explain their process and give their customers a peek inside their print shop. The goal was to allow that personal connection to develop as the visitor browses their website.
WEBSITE DESIGN
Once the new brand identity was created, it was time for a website redesign. Since screen printing was their main business, we focused on the word “ink" to communicate to visitors that the Think Threads staffers are masters of ink. All media uses ink drops, bringing a fun way to scroll down pages and browse.
