Riverset Rye
WHAT WE DID
We worked with B.R. Distilling Co. on the rebranding of Riverset Rye including a new brand identity, label design, packaging, and website design for their flagship, straight rye whiskey. From label design, production consultations, and marketing collateral design, we helped BRDC launch an extremely successful re-introduction of Riverset to the Memphis consumer market, exceeding expectations for product sales with award-winning packaging design.
Industry: Bourbon, Whiskey
Location: Memphis, TN
Deliverables: Bourbon Whiskey Label Design, Brand Identity, Illustration, Website, Packaging, Social Media & Marketing Strategy, and Merchandise
Awards & Recognition: 2020 Gold Marcom Award for Packaging and Branding, 2020 Honorable Mention Marcom Award for Branding Refresh
REBRAND & LABEL DESIGN
We took inspiration from historic flyers from the hay-day of Riverboats to create the new brand identity for Riverset. Invoking the spirit of rock’n’roll, the new mark brings a certain edge when paired alongside the custom Riverboat illustration we created.
DESIGNING A COMPLETE PRODUCT LINE
To tie BRDC’s entire product line together, we designed specific elements to identify the full line.
The tear at the bottom of each label is completely unique to BRDC’s product line, creating the contrast needed to pop off the shelf.
We designed the new cap strip that would give each customer a bit of satisfaction as they tear it when they finally open their bottle.
Product info and foil treatments elevate the packaging to new heights, and is a similar treatment across all BRDC’s products.
WEBSITE DESIGN
We developed a new website for Riverset Rye for customers to get the rock’n’roll vibes that inspired the product. New product photography and custom web elements allow for easy browsing to learn more about the whiskey and speciality cocktails.
