Pyramid Athletics
WHAT WE DID
Pyramid Athletics is a three-pillared gym that offers classes in martial arts, kickboxing and crossfit. For years they had three different brand for each of their offerings, even though all sessions were held in the same location.
We worked with them to create a new, all-encompassing brand identity that will carry across all their platforms, make it easy for new and current students to find them online, and renovate their facility to be more modern and vibrant.
With a new, holistic brand identity, Pyramid Athletics can sell more merchandise that is on-brand using more logos and colors than ever before.
Industry: Health & Fitness
Location: Memphis, TN
Deliverables: Brand Identity, Environmental Design, Merchandise, Signage
ENVIRONMENTAL DESIGN
The previous exterior signage was not as visible to passerby’s on the adjacent road to the building. For the new family of logos, we made sure to keep in mind their use in an outdoor and indoor setting so it can be incorporated well into the space. We guided Pyramid Athletics to utilize a light grey into the space to open it up and add more color and signage to help guide visitors to where their classes would be held.
