LSA Athlético Lanier
WHAT WE DID
We worked with LSA to redesign their crest as they prepared to join the NPSL. The new crest is a symbol to recognize the city the club is located, Gainesville, Gergia, and includes nods to their youth academy. We provided new naming for the club, as well as an alternate concept in Georgia Gold FC.
Industry: Soccer Branding
Location: Gainesville, GA
Deliverables: Soccer Crest Design, Merchandise
BEHIND THE BADGE
Gainesville is known as the ‘Poultry Capital of the World’ due to chickens being the state's largest agricultural crop. This $1 billion a year industry, along with the monument in the city’s center, made a cockerel an ideal emblem to build the crest around.
