Justin Mapp Soccer
WHAT WE DID
Justin Mapp was the first professional soccer player from the state of Mississippi, and a trailblazer for future pros to come from the state.
When he returned to his hometown to provide high-level soccer training to kids looking to achieve success, we were given the task to design his personal brand and revamp his website to progress his mission.
Industry: Sports Branding
Location: Brandon, MS
Deliverables: Brand Identity, Website Design, Social Media Strategy, Content Creation, Marketing Collateral, Merchandise
Awards & Recognition: 2020 Gold Marcom Award for Logo Design
THE BRAND
We customized a font for Justin by making all the curves specific to mimic the primary mark.
The main idea behind his logo was to bring his style of play to life. When people see the mark, we want them to instantly know what kind of player Justin was.
WEBSITE DESIGN
Beyond the logo, we went with a full brand overhaul. We revamped Justin’s previous landing page to one with a bit more depth, and one that told his story more fluidly.
For anyone who doesn’t know Justin’s game, we created video highlights on the home page and his Journey page, which will allow kids to see some of Justin’s spectacular moments. The looping video of his training sessions so prospective players can get a glimpse into his philosophy.
