Groove Shuttle

WHAT WE DID

The Memphis Medical District Collaborative and MATA partnered together to create a shuttle route to give district students and employees a free transportation service between home and work.

We worked with them to create the unique design for the bus fleet, flyers/marketing collateral, signage, and interior advertising for future promotions.

ART DIRECTION

The lines on the bus reflect the two lines you’ll see on the street. They merge on the back to create a winding road that forms an “M” for “Memphis”. Creating a visually appealing look from all sides and angles the shuttle can be seen from.

Industry: Outdoor, Signage, Public Transit
Deliverables: Illustration, Content Creation, Print Design, Photography, Marketing Collateral, Advertising, Messaging