Blue Note Bourbon
WHAT WE DID
We worked with B.R. Distilling Co. on the rebranding of Blue Note, including a new brand identity, labels and packaging, website, and social media content. From label design, production consultations, and marketing collateral design, we helped BRDC launch an extremely successful re-introduction of Blue Note to the Memphis consumer market, exceeding expectations for product sales with award-winning packaging design. We then spent time on the product line extension, Juke Joint, helping with brand direction, naming, and promotional materials.
Industry: Food & Beverage
Location: Memphis, TN
Deliverables: Bourbon Whiskey Label Design, Brand Identity, Illustration, Website, Packaging, Social Media & Marketing Strategy, and Merchandise.
Awards & Recognition: Marcom Awards: 2020 Platinum for Juke Joint Packaging and Branding, 2020 Gold for Blue Note Packaging and Branding
REBRANDING BLUE NOTE BOURBON
The heart of the brand centered around what the city of Memphis is best known for, blues music. We wanted to convey that Blue Note was born from the blues, Beale Street, and the soul of Memphis. The new primary logo mark features a guitar hidden in negative space, and is a custom-built typeface. We revamped the brand’s primary blue to pop off the shelf, and worked with a local artist to create a music riff specifically for Blue Note Juke Joint that is featured in blue foil on the label.
ART DIRECTION
To create a holistic design across all BRDC products, we designed the tear strip a the bottom of the label that would feature all product details within a similar grid, a new border for each label, and a cap strip featuring three stars (a nod to the TN Flag) and the BDRC logo. To hint at the Mississippi River, each back label uses a map illustration of the MS River.
WEBSITE DESIGN
We developed a new website for Blue Note for customers to get the blues vibes that inspired the product. New product photography and custom web elements allow for easy browsing to learn more about the whiskey and the shop.
