Beale Street Neon Archways

WHAT WE DID

We worked with Beale Street and the Downtown Memphis Commission to design the gateway arches for America’s Most Iconic Street. The arches tie both ends of Tennessee’s top tourist attraction together while creating an “Instagrammable” moment for locals and tourists alike.

Industry: Signage, Public Art
Location: Memphis, TN
Deliverables: Graphic Design, Signage, Public Relations, and Social Media Strategy
Awards & Recognition: Marcom Award: 2020 Gold for Signage Design, 2020 Gold for Report/Infographic Design. Davey Award: 2020 Silver for Signage Design, 2020 Silver for Report/Infographic Design

THE GOAL

Our goal from the start of the design process was to connect Beale Street and Memphis on both sides of the sign. For anyone visiting during the day or night, they can look right or left and know they are in the Home of the Blues…Memphis, TN.

SIX-MONTH IMPACT REPORT

In six months, the archways generated nearly 1 million trackable social media impressions. View the full infographic at the bottom of this page. These numbers do not include unmeasurable impressions generated from national TV broadcasts such as Food Network, Cooking Channel, Hallmark Channel, BBC News, UFC, Orion 5k advert on Local Action News 5, or inside the FedExForum during Memphis Grizzlies home games.

Since then, the archways have been featured in Dodge RAM’s “Big Game” commercial, ESPN Sportscenter & College Gameday, and more national/international broadcasts garnering over 70 million trackable impressions.