44 Brasserie & Bar
WHAT WE DID
Forty Four was a new restaurant in planning within downtown Memphis. Chef Shawn Davis plans to bring premier the African American-owned fine dining establishments to the city. Brasserie restaurants are known for being informal, fine dining, so we wanted the brand aesthetics to immediately have a welcoming elegance.
Industry: Food, Restaurant
Location: Memphis, TN
Deliverables: Brand Identity & Logo System, Website Design, Environmental Design, Marketing Collateral, Menu Design
Awards & Recognition: 2020 Platinum Marcom Award for Branding, Logo Lounge Book 12 Feature Article
THE STORY BEHIND THE BRAND
44's name refers to the chef's grandmother's home on 44 Smith Street where his love for cooking blossomed. The number 8 means "new beginnings", (4+4=8) so we designed a hidden #8 within the O's of the brand mark, as this is a new beginning for the chef's culinary journey and for the potential home of 44, The Commonwealth.
WEBSITE DESIGN
We created a website that enables easy menu browsing for users on desktop and mobile. Rather than simply uploading a PDF, visitors will be able to easily navigate menu sections from their phone and get a feel for 44’s aesthetic before stepping foot in the door.
